Mid-Century Modern Furniture Then and Now - Paradigm Gallery Blog

Archive for October, 2008

Mid-Century Modern Furniture: Back Drop or Scene Stealer?

Posted by Lynne van den Berg On October 22nd

Back drop or scene stealer?

I obviously am a fan of the modern classic furniture designs since I work at Paradigm Gallery. Lately it seems that every other television commercial or show is featuring one or more of the greats. I find myself looking for modern furniture while enjoying my favorite shows. It’s like “Where’s Waldo” for me.

For example, I saw an “Advair” commercial that starts off with a woman curled up in the Eero Aarnio’s Ball chair talking about asthma. Then it cut’s to younger girl sitting still in an Eero Aarnio’s Bubble chair, and another lady in a Palla woven rattan Giovanni Travasa chair.

What I like about this commercial is that there are only 3 things in it: the actors, the product, and the chairs!

It’s really interesting how everything is still while the story unfolds and then there is the round shaped Advair disk. As the product’s wonders are revealed the people are all shown smiling and spinning in their round shaped ball & bubble chairs.

These chairs are modern classics in their organic and wonderful shapes.  You can’t help but notice and love them!

There are other modern furniture sightings on the tube out there (don’t get us started on Mad Men). Let us know if you spot one.